'Buzz' is a strange thing, it seems like a very hasty element of the music industry, however, it's actually very gradual. The cool kids and underground tipsters pick up on a band, they fall into the hands of the PR people, it falls into the hands of the media, it falls into the hands of the listener and then into the hands of the slightly 'slow on the uptake' tipsters; all in what can be a space of about a year. A band can be 'hyped' for a good 18 months nowadays without any damage to their reputation if they take their time with releases etc. so a band that's seemingly been around for ages can be seen as fresh by the next guy.
One band that seem's to have been in the spotlight for ages is Titus Andronicus who are one of those Los Campesinos!-No Age-Animal Collective type of bands hailing from New Jersey. Their name seems to have been absolutely everywhere at the start of 2009 and they've been regular names on Radio 1 and 6Music tracklistings in the past few weeks. Maybe a re-issue of their debut could end up becoming something pretty essential this year!
Listen to: Titus Andronicus - Landscape with Icarus (myspace)
